Chevy Christmas Commercial 2024. Based on true events, ‘holiday ride’ opens. The ad, filmed in holly, michigan, in exurban detroit, depicts the story of a grandmother at christmastime who’s marginalized in a chair, staring out, as the rest of her family more or less gives.

The emotional spot is 4 minutes long and has amassed nearly 4 million views on. The new chevy christmas ad is making even the toughest of the tough well up in tears, and what makes it even more emotional, is that it’s based on a true story.